Meet Our Key Players
Our executive team brings decades of leadership, passion, and vision to ATPL—an organization of pickleball leagues working together to grow the game and create pathways from local play to national competition.
Alexa is the Presiding Director for the APPL Board of Directors. Alexa has been active to ensure our communications, processes, assimilation and tools are effective for our players and volunteers over the past few years.
Priscilla has played an important role in the development and growth of the APPL Southern Region. She is a leader in general pickleball growth with her involvement in the Tucson Area Pickleball organization.
Also here since the organization’s beginning, Carol was largely responsible for the formation of the APPL West Valley region. Carol also serves as our APPL Media Relations contact and our USA Pickleball liaison.
Chuck, with a professional background in business development, helped launch APPL’s 65+ division as a League Coordinator, drove record growth as Southern Region Director, and now focuses on advancing the league’s strategic partnerships and expansion.
Founder of Arizona Pickleball Player’s League, Greg now serves as the organization’s Executive Advisor.
Managing the maintenance and updates to APPL's website as well as all APPL regional websites, Brenda has been largely responsible for making our software systems interfaces user friendly and easy to learn and navigate.
Ric is a Market Development Executive with a track record of scaling porgrams, building high-value strategic alliances, and driving measurable impact across multi-stakeholder organization. Ric will drive the APPL Sponsorship program to develop a strong and sustainable partnership with companies that align with APPL brand values and business goals.
Dena Wholey brings more than 40 years of marketing, communications, and organizational leadership experience, along with a genuine love for building strong, connected communities. Throughout her career, she has helped growing organizations strengthen member engagement, streamline operations, and create meaningful experiences that bring people together. She is excited to support a vibrant pickleball community where connection, fun, and friendly competition come together.
Scot has been a driving force in APPL from the start, first serving as a League Coordinator while also taking on the responsibilities of Venue Manager, all while captaining one or more teams every season without fail. His commitment, experience, and leadership now fuel his role as Southern Region Director, where he is dedicated to strengthening and expanding the region.
Steve has been a cornerstone of APPL since its early East Valley Interclub League (EVIL) days. An accomplished player, dedicated captain, and experienced League Coordinator, he now brings his leadership and passion to help elevate the East Valley Region to new heights.
Coralee began playing APPL in the East Valley in 2019, with Jon joining in 2021. Since then, they have captained multiple teams and, in 2022, brought their leadership to the White Mountain Region—helping launch the Lakeside program and later returning to Show Low to guide teams across all divisions. Today, they serve as Regional Directors, dedicated to supporting and growing the White Mountain pickleball community.
“The West Valley APPL league play was a great way for us to meet players from other resorts and have some very competitive pickleball play too. We are excited about creating more teams from Happy Trails this year, and look forward to another fun year of pickleball play.”
Bill Knopp (West Valley Region Team Captain, Happy Trailers)
